The operative word here is "shrewd." The
owners of the Bond franchise made a shrewd choice to reinvent the
series by taking their main character back to the beginning; the
post-Cold War series had grown rudderless. They made another shrewd
choice in bringing in Daniel Craig to play Bond; he is immediately the
most hardass 007 since Connery's heyday. And they made the shrewdest
choice of all in opting for a very professional execution of this, the
first installment of the new Bond series--the production is first rate,
the hallmarks remain with the campiness dialed back, and there's a
serious tone that tells you everyone present means business. Like many, I
had lost interest in the franchise, but I recommend this one, and I'm
geared up for the next installment, at the very least. Posted 2/10/08.
ETA on re-viewing: It is, perhaps, even better on a second viewing, and
more appreciable--less a reboot of the series than a total
re-imagination of the franchise. Easily a top five entry in the series. (Re-viewed and reviewed as part of the 2017 "Watch all James Bond movies in sequence" project.)
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