Explanation
Given the site's cat theme, the ratings PURR and HISS are pretty obvious and self-explanatory.MEOW requires a bit of explanation. The goal here is to keep it simple. There's a positive review (PURR), a negative review (HISS)...and then there's a middle ground--a label intended for a movie that's not great nor awful; a movie that's probably worth seeing, though maybe you don't want to go out of your way to see it (certainly, you don't want to pay to see it); a movie that lives somewhere between "Wow!" and "Meh."
It took me a while to figure out what should be the label for such a movie. Eventually, after much consideration, I concluded that some combination of "Wow!" and "Meh" would be most appropriate for these middle-ground movies. I took a piece of each response and had my label:
WOME
Wait. No, that wasn't quite right. It didn't strike the right tone, and of course it didn't make a lick of sense either. Perhaps if I flopped around the terms and created the portmanteau from the other halves of the words...
MEOW
Yeah, that made a lot more sense--and naturally worked better with the overall cat theme, too. It should have been obvious from the start, I suppose, but that's not how the world always works.
So there you have it: that's my supposed to be clever, but isn't really all that much ratings system. At least it has the virtue of being direct and to the point.
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